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4 Marketing Classics That Top Marketers & Business people around the globe Use Today.
“Tested Sentences That Sell” by Elmer Wheeler.
The words and phrases that Wheeler tested and found to work were so simple that anyone could have thought them up. But so original, that no one ever did.
Inside “Tested Sentences That Sell” you’ll get 32 Chapters of straight-to-the-point, no nonsense ideas that will help you sell more. Such as:
Everybody’s heard “don’t sell the steak – sell the sizzle”, right? Well, it was Elmer Wheeler that originally coined the phrase. But if you really want the low-down on how to sell the sizzle, you’ll need to devour Chapter 1.
“The Psychology of Advertising” by Professor Walter Dill Scott.
This little-known book was discovered in Max Sackheim’s: “My First 60 Years in Advertising”. Max Sackheim is the mail-order genius famous for the classic headline: “Do You Make These Mistakes in English” that ran un- challenged for over 40 years (a record that still remains unbeaten).
“72 Master Letters and What Made Them Pay” by A.W. Shaw.
5,063 letters were analyzed and only 72 were chosen based only by the results achieved (the only real measure of success).
The outcome was an incredible collection of 72 letters analyzed and dissected for you. You can copy, amend and use any of these letters. Use them as templates for your own mailings or just get the ideas to write your own and catapult your company’s profits.
“Scientific Advertising” by Claude Hopkins.
You may have heard of Claude Hopkins. He’s the guy that pioneered market testing; free samples; risk-free trials; coupons; “pre-emptive” strikes; and money-back guarantees. Ask every direct response marketer or advertiser and they will all mention this incredible resource.
These great Works By Claude Hopkins, Elmer Wheeler, And Walter Dill Scott. Plus 3 Bonuses That Are Rare But Contain Nuggets Of Gold That Will Help You Earn More Money.
You can Put an end to writing bad copy and Find out how the professionals have been doing it for years. “They know why people buy and they play to these emotions. You should do the same.”
